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Mineral Makeup Brands – How To Choose Which One Is Best

Sunday, August 28th 2011. | Makeup Tips
Mineral Makeup Brands – It seems lately you cannot walk past a cosmetic counter, open a journal, or turn on the TV without hearing about Mineral Makeup. Mineral Makeup has become the “It Factor” in cosmetics today. With a lot hype about minerals it definitely is not simple to make a call on which brand to buy.

Mineral Makeup actually has been around for some time. The original founder and creator of mineral makeup, Dianne Ranger, developed the first mineral makeup product line in 1976. Now, thirty years later, there’s dozens and dozens of companies touting “mineral” makeup.
natural makeup brandsSo how to you choose which mineral makeup brand is best? The best way to compare mineral makeup brands is by the purity of the products and the performance of the products.

PURITY

Purity of the product ingredients is crucial in deciding which makeup brand to choose, because purity is truly the whole concept behind mineral makeup. The entire motivation and therefore creation of mineral makeup, was to find an alternative to putting any unnatural or unhealthy ingredients on your skin. This means the products should be free of fragrances, dyes, chemicals, oils, talc, fillers, binders, or heavy preservatives.

THE COSMETIC GIANTS

One of the fastest and easiest ways to cut through the mountains of products claiming to be mineral makeup is to quickly determine if the product line is coming from the large, slick, well known commercial brands we are all so familiar with. Why should that matter? It’s quite simple really. We already know that these companies have dozen of brand name lines, rolling out dozens of new products each year touting the latest and the greatest. But what you may not know is that cosmetic companies are really more marketing companies than they are makeup and skincare companies. The largest portion of costs goes into the advertising and packaging of these product lines. Only a minimal amount of money is actually invested in the product itself. To them it really doesn’t matter what is in it or what it does, because they already know they are going to get you to buy it.

That being said the cosmetic giants understand that the new word they must buzz is “mineral”. Products are spilling off conveyor belts with “mineral” stamped across their glossy jars this very minute. Rest assured that these products contain only a miniscule portion of “minerals” and the rest is chocked full fragrance, chemicals, and fillers.

THE NICHE PLAYERS

After we have wiped out a majority of the newcomers to the playing field, we are left with a handful companies that claim to do just mineral makeup, using only minerals. As mentioned earlier a true mineral makeup is free of oils, talc, alcohols, dyes, binders, fillers and heavy preservatives.

The first thing you must do is check the ingredient list. Makeup companies should display the ingredients of their products on their website. If you can’t find the ingredients listed anywhere on their company website, there is a very good chance that they don’t display the ingredients in their “pure” “100% natural” makeup products, because they are not completely pure or natural. A makeup company should also proudly display a drug fact panel on its container. (If there isn’t a drug fact panel, it may have ingredients they don’t want you to see.) Check the active AND inactive ingredients. Most companies will still have some form of preservative, filler, or talc. Here are just a few examples of ingredients that would mean the product is not a true pure mineral makeup: zinc stearate (binder), stearic acid (oil), magnesium silicate hydroxide (talc), glyceryl polymethacrylate (filler), glycerin (solvent), squalane (oil), ethyl macadamiate (oil), isostearyl neopentatoate (filler), ascorbyl palmitate (preservative), rice starch, just to name a few.

PERFORMANCE

Rather than needing a degree in chemistry to decipher an ingredient list, you can also compare mineral makeup products by evaluating their performance. In other words how does the makeup look, feel, and wear.

Coverage: Mineral Makeup is not absorbed into your skin, yet lies on the surface of your skin. Apply different brands of makeup to the inside of your arms and determine the coverage you get. You should get great coverage without it looking like you have makeup on at all.

Color: True mineral makeup reflects light, and the color appears as if it comes from within. Compare the colors. They should not look flat, chalky or grey. They should look translucent, almost glowing.

Application: Apply another layer of color to your arms using a brush. The product should be incredibly easy to blend. You should not be able to detect the second application from the first.

Wearability: True minerals are not soluble in water, which means you can swim or perspire without reapplying. Try placing both arms under running water. Does the product stay on and maintain full coverage?

SPF protection: Does the product have an SPF rating? To claim SPF rating there must be a drug fact panel on the label. Anyone can claim to have an SPF rating, but unless the packaging has a drug fact panel, the SPF has not been tested for stability.

Texture: Are the minerals micronized (which means to pulverize into small particles)? If they are properly micronized the particles will be undetectable when rubbed together between your fingertips. The minerals will also feel “cream like” without having any additives.

Quality: Loose or pressed minerals should NOT have any black flecks in it after use. Pressed Minerals should maintain its consistency until the pan is empty. If black flecks are visible, the minerals were not micronized properly.

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