Plastic surgeons greatly contributed to the changes in female body shape, too, creating new forms which are impossible to change by dieting or exercising.

Alva Products, a fashion mannequin manufacturer, commissioned a study of body shapes in the US, SizeUSA. The study was conducted at the University of North Carolina.

According to researchers, the fashion industry rules out occurring changes in female body shapes. Designers and manufacturers focus on making clothes to fit a traditional hourglass shape, while women’s bodies don’t match this shape. Today’s predominant shapes are V-frame, rectangular and pear.

Researchers measured and analyzed the bodies of 6,000 American women. 46 percent had a rectangular body shape. This shape is characterized by the waist measurement less than 9 inches smaller than the hips or bust measurement. Think the singer Mel C. 20 percent were spoons or pears, carrying more weight in their lower body. Their hip measurement is at least 2 inches bigger than the bust measurement.

Jennifer Lopez is a typical spoon. 14 percent were downward triangles or apples. Apple shaped women’s bust is at least 3 inches bigger than the hip measurement. Professional swimmer Sharron Davis is naturally blessed with this shape.

The study of body shapes in the UK, SizeUK, showed that an average female waistline measurement had increased by 6 inches since 50-s, according to Independent. Researchers from the University College London and London College of Fashion found that compared to 50-s, today’s women are taller and have bigger bust and hips.

Knowing that Pregnancy is the period when your infant is growing in your body, it is very important to keep your condition. There are many changes that you will face during pregnancy. The biggest one is physical appearance changes. Since it is very important to supply your infant growing with foods, vitamins, and milk, your food portion is increasing for double portion people. For the sake of body health, you will consider to have bigger body and fat. That is why, for pregnancy period you are not allowed to wear your previous clothes which have smaller size. That is why you need to look for maternity costumes and stuff. One best store that offers complete selection for your daily wearing is Onesexymother.com.

You can meet wonderful collection of stylish pregnant clothes, such as jeans, blouse, and shirts. For Pregnancy underwear and lingerie, this web offers you most comfortable but sexy design. For new mother, this web also provides breast feeding bra and breast enchantments.

With Angelina Jolie (88th place), Halle Berry (86th place) and some other frequenters on such list missing from the top ten, the results look quite surprising. Can it be true that their time has passed? Moreover, Megan Fox is nowhere to be seen on the top 10 (she reached 11th place).  The top of the list looks even more surprising with a young actress Emmanuelle Chriqui as the leader.

Here is the top 10 of the most desirable women of 2010.

Emmanuelle Chriqui

Marisa Miller

Kate Beckinsale

Alessandra Ambrosio

Jessica Alba

Beyonce

Penelope Cruz

Cheryl Cole

Eva Mendes

Miranda Kerr

The famous duo Mert & Marcus will be photographers for the campaign. It seems today they are doing every photoshoot with Hollywood celebrities. Creative idea and plot of advertising captures Bulgari’s luxury and style.

We can only add that red-haired beauty, who will soon turn fifty, looks no less sex and fit than many younger models. Photoshoot for spring-summer 2010 collection will appear in magazines as early as in the next month.

It is just that shopping is a great physical exercise that burns 47,700 calories every year. Just think about it. If a daily calorie intake for many is around 1,900 calories, we burn about 25 daily calorie intakes doing shopping. In other words, shopping burns approximately your monthly calorie intake.

Calculation was based on the following assumptions. A woman goes shopping 132 times a year, on average. It makes 159 hours and 56 minutes of fast walking.

The study was also based on a poll among women. It involved 3,000 women. 52 percent said they feel more tired after shopping than after visiting the gym. Seven out ten women said they feel exhausted after shopping.

Sounds like a good excuse to hunt for clearance sales.